Thai temple rooftops under a wide open sky.

How it works

Six steps, in order. You can stop after any of them. Each one ends with a decision you make.

Book a free 20-minute Fit Call

20 minutes, to see whether it's worth looking properly.

  1. Fit Call

    Twenty minutes. You tell us what you want the business to achieve. We tell you honestly whether a Business Read is worth it, or whether something else fits better.

  2. Business Read

    We research the business first, then talk with you for an hour, and with one of your managers for up to 30 minutes if that helps.

  3. One priority, one plan

    We agree the one priority that matters most and write a practical plan for it: what to do, in what order, and who could do it.

  4. Carry out the plan

    Your team carries out the plan, or we help with the parts you choose. Any help is scoped and priced separately.

  5. Check what changed

    See whether it worked. For example: did every enquiry get an answer?

  6. The next priority, if you want one

    Move on to the next priority only if it's worth it to you.

You don't have to buy every stage. You can stop after the Business Read, or after any step, and the plan is still yours.

See how we build itFor when you go ahead and build something after the plan: how a decision is handled, and how a build is delivered.

The owner should manage exceptions, not chase routine work.

  1. Everyday work
  2. Simple rules you agree
  3. Within agreed rules?
    1. The team carries on
    2. It goes to a manager or you
      Owner or manager decides
      The decision is written down
      Work carries on

The aim isn't another dashboard shouting for attention all day. Routine work should remain in the background. The owner should see only what genuinely requires judgement.

When we build something for you

Six stages, in order. The scope and the design are agreed with you before anything is built, and nothing goes live until you've seen it tested.

  1. 1Discovery

    We learn how the business works today and what the build has to achieve.

  2. 2Agreed scope

    What's included, what isn't, the timetable and the price, in writing, before work starts.

  3. 3Design approval

    You see the design and approve it before it's built.

  4. 4Testing

    We test it the way your customers and staff will use it, on phones as well as computers.

  5. 5Launch

    It goes live when you've seen it working and said yes.

  6. 6Handover

    The logins, the documents and the training, so your team can run it without us.

What stays yours

  • You own itBuilt in your accounts wherever practical. The domain, the content, the logins and the data stay with your business.
  • TrainingYour team is shown how to use it and update it, with notes to refer back to.
  • Support, if you want itOngoing support isn't included by default. If you want it, we agree what it covers and what it costs, separately.
  • Third-party costs, shown firstDomains, hosting, software licences and similar costs are listed separately before you agree, so you can see what you pay and who you pay.

What you can hold us to

  • We explain why before we recommend what.
  • Everything we write is marked 'we checked this' or 'we still need to check this'.
  • We build in your accounts wherever practical, and the domain, content, logins and data stay with your business.
  • If none of this is right for you yet, we'll say so.

It starts with 20 minutes.

The Fit Call is the first step and the only one you need to think about today. A short conversation, and an honest answer on whether it's worth looking properly.

Book a free 20-minute Fit CallSee How the Business Read Works

20 minutes, to see whether it's worth looking properly.

Or, if a call is easier to arrange by message:

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