More of the right customers in Hua Hin, and a business that keeps going when you're away.

Hua Hin businesses often serve Thai customers, expats, residents and visitors at the same time.

They may rely on LINE, Facebook, Google Maps, informal relationships, local area knowledge and software designed for a different market.

HLT starts by understanding that reality before recommending anything.

Working with businesses in Hua Hin and across Thailand.

Who this is for

  • Owner-led property businesses
  • Hospitality and tourism businesses
  • Retail and service companies
  • Distribution and specialist suppliers
  • Professional firms
  • Expat-owned businesses operating in Thailand

Whatever the industry, what matters is your goal: more of the right customers, a smoother customer journey, or a business that runs well when you're not there. A simple website project is welcome too.

Illustration · invented business

One weekend enquiry in Hua Hin

An invented pool villa, to show the kind of thing we look at. Not a client.

  1. 1. Finding

    A family planning a weekend searches on Google Maps and finds the villa: good photos, but no prices or dates.

  2. 2. Asking

    On Friday evening they send a LINE message to ask if Saturday is free.

  3. 3. Waiting

    The owner is driving back from Bangkok. Nobody else watches that LINE account at weekends.

  4. 4. Gone

    By Sunday morning they've booked somewhere that answered.

What could change

Prices and free dates on the website, one shared list for LINE and Facebook messages, and one named person who replies by an agreed time at weekends.

What you'd notice

Weekend messages answered before the guest moves on.

Local problems aren't always software problems.

A CRM is one place for every customer, their messages and what happens next. It can work exactly as designed and still miss how a Thai business knows its customers: by nickname, by LINE chat, by a pin on Google Maps. We look for those gaps before adding another tool.

Tell us what you want the business to achieve.

In 20 minutes we'll tell you honestly whether a closer look is worth it, and what it would cost.

20 minutes, to see whether it's worth looking properly.

Or, if a call is easier to arrange by message:

See where your business depends on you