The enquiry nobody answered
Now. Enquiries arrive on Facebook, on LINE and through the website. Each one lands with a different person, gets answered in a different way, and there's no single place to look. Nobody knows how many came in last week, and nobody notices the one that went cold.
After. Every enquiry lands in one place, whichever channel it came from. Each one has an owner and a next action with a date on it. Follow-up happens because the system raised it, not because somebody remembered.
The mechanism. The channels don't change. What changes is that one record is created the moment an enquiry arrives, and nothing can quietly sit still, because a thing with no next action shows up as a thing with no next action.