High Level Thai · The January cohort · Hua Hin
Six weeks to a business that doesn't need you for everything
Six weekly two-hour sessions in Hua Hin, working on your own business. You'll set AI up with the context it needs, map one workflow, write a procedure your team can use, and build and test one task you can repeat.
THB 20,000 per attendee. Nothing's paid on the call.
Does it all still come back to you?
A customer wants to change a date. Then a supplier puts their price up, and someone needs to know if they can give a discount. Each time, the question ends up with you, because the answer's only ever been in your head.
So your staff wait, and you spend the day answering instead of running the business.
You may have tried ChatGPT or Claude already. Ask it how to stop staff bringing every question to you and you'll get a tidy list that would suit any business anywhere. It gives you that because it doesn't know your business yet.
We start with how your business runs
Most AI help starts with the software and leaves you to make it fit. We start the other way round.
First, the AI learns how your business really runs and how you sound. Next, you'll map one workflow and write down the answers your staff keep coming to you for. Then you'll build one task with the AI and test it on your own work.
It's all done on your own business, with your laptop open. The work is yours. We'll challenge it and help you make it better.
What you'll have at the end of six weeks
- AI set up with the right context: a written picture of your business and writing rules taken from your own messages, so it sounds like you.
- One workflow mapped, with the decisions that wait for you named.
- A written procedure your team can use, kept in your own shared folder.
- One task you can repeat, built and tested on your own work, and a plan for the next 30 days.
It's all yours. The files live in your business's own accounts, not ours.
The six weeks
- Before week 1: preparatory work done in advance of arrival. Set up your plan and settings, then spend about an hour talking your business through with the AI, in English or Thai.
- Week 1. Set it up properly, in your own voice. You leave with a working account and writing rules taken from your own messages.
- Week 2. Teach it your business. You leave with your business written up for the AI, and your offer in one line.
- Week 3. Connect it, and keep it safe. You leave with one tool connected and a safety rule your staff can follow.
- Week 4. Map how the business really runs. You leave with one workflow mapped and the bottlenecks named.
- Week 5. Write it down. You leave with a procedure your team can use, which they can ask the AI about.
- Week 6. Build one task and test it. You leave with a task you can repeat, tested on your own work, and a 30-day plan.
- Around week 10, online. A check-in to see what's changed and fix anything that's stuck.
How it works
- Six weekly sessions of two hours each, then a check-in online around week 10.
- A small group, in person in Hua Hin. You can join online if you're away.
- The price is per attendee. If a colleague comes with you, they book their own place.
- Bring your laptop and a ChatGPT or Claude plan. We teach both and help you choose. The plan's paid to the provider, not to us.
- There's one set task each week, so the work keeps moving between sessions.
- The first group's planned for January 2027. Dates, times and venue are still to be confirmed, but it will probably start in the third week of January, to let people settle in after Christmas. We'll confirm the dates in writing before anyone pays.
- Sessions run in English, with Thai handouts once a native speaker has checked them.
Who it suits
Owners and managers of businesses in Hua Hin with roughly 10 to 50 staff: restaurants, property and land businesses, clinics, events companies and hotels. Businesses where everything runs through one person, the know-how sits in your head, and staff can't move without asking.
It won't suit you if you're starting a new business from scratch, or if you'd rather have it all built for you. That's our implementation work. And it's about giving your team answers, so it won't help if what you want is fewer staff.
The price
THB 20,000 per attendee
Nothing's paid on the Fit Call. If the cohort suits your business, we'll confirm in writing the dates, the venue and how to pay, before you pay anything.
If we can't start on the date we confirm
If we can't start the cohort on the date we've confirmed to you in writing, you get every baht back. We'll also give your business a free Business Read.
This is the cohort, our group course. It's separate from The Business Read, our one-to-one review of a single business.
This is the first group we're running. We'd rather show you real results after it than make any up now.
Questions owners ask
I can't spare two hours a week. Do I need to come to every session?
The sessions are where the work gets done, so it helps to be there. There's one set task between sessions to keep things moving, and you can join online if you're away.
I've tried ChatGPT and it gave me generic answers. Why would this be different?
Because the AI gets to know your business first. In weeks 1 and 2 it learns how you run and how you sound, from your own messages. Its answers start to fit after that.
Is it safe to put my business details into AI?
Week 3 covers it. You switch off the setting that lets your chats train the AI, keep customer details, staff files and bank records out, and write a one-page safety rule for your staff. Thailand's personal data law, the PDPA, still applies to anything you share.
My team works in Thai. Will it work for them?
You can write your procedures in Thai or English, whichever your team uses, and the AI works in both. The sessions themselves run in English, so tell us on the Fit Call if that would be hard for anyone who's coming.
Why pay when there are free videos online?
Videos show you the tools. Here you work on your own business, with your questions answered, and you leave with a procedure written down and one task built and tested.
I'm a manager, not the owner. Can I come, or send my team?
Yes, if you're the person the questions come to. The price is per attendee, so each person who comes takes one place. If you'd like to send several of your team, talk to us on the Fit Call and we'll tell you honestly whether it fits. And if the owner needs to agree first, they're welcome on the call too.
Do I need to be good with computers?
No. If you use email and a web browser, you can follow it. Every step's written down, and if you get stuck, we'll help you through it.
What if it isn't right for us?
That's what the free Fit Call is for. We'll tell you honestly whether it suits your business before you pay anything. And if we can't start on the date we confirm in writing, you get every baht back and a free Business Read as well.
Is this the same as The Business Read?
No. The cohort's a group course where you learn to set it up yourself. With The Business Read, we look one to one at how your business runs and where AI helps most. You can start with either.
Start with a free 20-minute Fit Call
We'll hear how your business runs and tell you honestly whether the cohort will help. If it will, we'll explain the next step and confirm the dates in writing. And if it won't, we'll tell you that too.
Not ready yet? That's fine. Start with our free beginner's guide: highlevelthai.com/guide